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A Great Way to
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They weren’t just a client and we weren’t just an agency. We came to the conclusion that the best approach for this type of relationship was for us to literally buy into their company—so we became a shareholder. In return, we would create the iOS, and subsequently, the Android applications.
But it is precisely because our world is now so connected—and we are now so empowered by the internet to move from passive consumption to active participation in a global conversation—that staying on top of and engaged with the news is all the more essential.
This is true for everyone, from the general public to economic citizens and business leaders, but for these two latter groups, the decisions they make at work and within their portfolios everyday rely on sound business journalism.